Pitch Perfect

Every pitch should answer three questions.

• What are you proposing?
• Why is that the right thing to do?
• How are you planning to do it?

As far as the pitch goes, it doesn’t really matter if you’re right. That only matters for the outcome.

The goal of the pitch is action--ideally fast action. That means, the message needs to be simple and concise.

Anything else is fluff; friction that should be cut.